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How to give clear direction to your voice over artist

Updated: Sep 12

You have spent hours working on your content and have planned it down to a tee.

Congratulations. This is hard work and it requires a lot of dedication to get this far.


Now you go to hire a voice over artist and your clear plan becomes muddy and it lacks direction. You know you are not getting what you want but you don't how to communicate what you really want.


I've seen this time and time again.


As a voice over artist for over five years and with experience in radio broadcasting and television, I've seen how projects can get derailed quickly when clear direction is not in place.


So, here are some tips to keep in mind to make this easier and less stressful the next time you book a voice over artist.


Have a clear spec


You need to state clearly what you want. Okay, what do I mean by this? You have written your spec already. Let's go deeper.


Stating things like "we want something we've not heard before" or "something unique" doesn't help a voice over artist. It is very hard to grasp what exactly you mean.


Or saying "we want something that stands the test of time". All of these are very subjective and could mean anything.


You want a performance the reflects your content and is pitched just right. State things like

- looking for a medium high voice, nothing too high

- a warm voice, cosy by the first type of sound

- a bit of huskiness

- clear, very straight to the point


Being specific about voice qualities helps a voice over artist to hone in on what you want.


You can also give examples of voices you like and that you feel are close to what you are looking for. Having exact samples are even more helpful. Clips from movies are helpful too. Point out what you like about it and the exact timing of the clip. Voice over artists are great at getting into the meat of what you are trying to do and this type of detail really helps.


Also, share clips of what you don't like. This is jut as important. And likewise, share what you didn't like about it.


Also, telling the age you are pitching your content to is really helpful. There are differences in how you engage and tell stories based on age group.



Two questions you need to answer


- What do I want

- What do I not want


Setting out exactly what kind of qualities you want in your voice over will help you to get the best out of your time when you go to work with one.


And remember, always keep in the foremost of your mind what you want the listener to feel and remember from your voice over.


Let me know if you have any questions by contacting me via email or through the contact form. Happy to help.



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